In mid-2013 it was becoming clear that HLK's website wasn't a good first impression for potential talent or clients. We began an overhaul that would be a year in the making. To go along with the site redesign, we ditched Helvetica and welcomed Gotham as our brand typeface. We adopted three shades of gray as our chief colors and limited our original neon-rainbow palette to a supporting role. A full-day photo/video shoot with some super talented folks from BrutonStroube gave us awesome visual ammo. The finished product reflects the rise of our agency's renewed creative culture.
Recognition: Awwwards // Site of the Day