How do you top last year? By building on it—that’s how. The Cardinals preseason campaign for 2012 conjured up the not-so-distant past and used it as motivation for this season.
Maybe ‘how do you keep the rally going’ is the better question. And the answer is by tapping into our collective pride and anticipation.
The whirlwind that was the last postseason led us to uncertainty with the retirement of one of the game’s most decorated managers and the departure of one of its best players. And that uncertainty led to speculation. The speculation gave way to Spring Training. And finally, we’re barreling toward Opening Day with more excitement than ever.
St. Louis ADDY Awards // Gold
St. Louis ADDY Awards // Best In Show
Regional ADDY Awards // Gold
National ADDY Awards // Gold
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